EA Pamoja bid wagers $200m on Afcon, but smart play could see it change the bloc

Wednesday October 11 2023

Patrice Motsepe, president of the African Confederation of Football, announces the host countries for the 2027 Africa Cup of Nations during a ceremony held in Cairo, Egypt on September 27, 2023. PHOTO | KHALED DESOUKI | AFP


With the successful East Africa Pamoja bid by Kenya, Tanzania and Uganda to host the 2027 Africa Cup of Nations (Afcon), fast movers in the region are already trying to sniff out the opportunities – and sceptics have declared it a mega-disaster in the making.

The EAC Pamoja bid book is impressive in its feel, but it reads more like a tourism promotion and investor brief than a sports pitch. On closer scrutiny, it is surprisingly thin about the market for football in the region.

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