Uganda's tourism ministry will launch a song competition and add to the list of brand ambassadors to market the country's tourist attractions. PHOTO | FILE | NMG
Tourism officials in Uganda are turning to local musicians to promote some of the country’s destinations to local travellers. The move aims to revive the sector, which has been hit hard by the coronavirus pandemic.
Uganda’s State Minister for Tourism, Wildlife and Antiquities Godfrey Kiwanda said they were in talks with musicians and deejays through the Uganda Musician Association to come up with ways on how the entertainers can promote the tourism sector.