Why Kenyan music is drowned out by Afrobeat

King of Genge Jua Cali.

King of Genge Jua Cali (in white) perform entertains fans on January 16, 2020. PHOTO | FILE | NMG

The famous pimped-up matatus, or minibus taxis, of Kenya's capital, often move through the traffic to the sound of Nigerian Afrobeats music, Tanzania's Bongo Flava or South Africa's Amapiano.

Step out of the vehicle and the foreign tunes are booming through the speakers of street vendors. And likewise on the radio, the most played tunes are rarely from Kenya.