Online platforms, especially online retail sector which is fueled by changing tastes and availability of a variety of products, has grown exponentially. The food delivery sector in particular has grown and expanded so fast, that it has spawned a whole new business model bringing together established restaurants and fast food outlets and delivery service providers through tech builders who provide an online platform .
And this is where Uber Eats Kenya found itself this June, as it marked four years in the country, and facing the rise and growth of ‘’ghost kitchens,’’ as the food delivery space expands, forcing it to experiment with incorporating such kitchens as partners in their business plan.
