Lilly Ajarova describes herself as a free spirited, loving and caring person. She is the chief executive officer of the Uganda Tourism Board, the government body responsible for marketing the country as a tourist destination. She was previously the executive director of the Chimpanzee Sanctuary and Wildlife Conservation Trust, which runs Ngamba Island Chimpanzee Sanctuary on Lake Victoria. Ajarova had been at the helm of the trust for 13 years.
Her core motivation is to impact the world with expert services in the areas of tourism development and promotion, and environmental management for sustainable development.
