A Safaricom customer care centre. While the telco has lost a share of the market, it is still the dominant telco in Kenya. PHOTO | SALATON NJAU | NATION
Kenya’s telecom sector is shaping up for a major transformation that is likely to lessen the dominance of the major player, Safaricom.
Competitive pricing of products and services, offers and promotions and a dramatic shift in the target market in favour of the youthful populace by rival firms is slowly putting Safaricom, the largest mobile phone operator in East and Central Africa, under pressure.
