Cement wars: How Dangote price cuts drive competitors into loss territory

Cutthroat competition introduced by Dangote Cement through price cuts, is forcing the firm’s competitors in East Africa to sell their products at prices lower than their cost of production. PHOTO | FELIX MIRING'U | NMG

The entry of Africa’s richest man, Aliko Dangote, into the cement business in Tanzania has rocked the industry in the region, with cement manufacturers looking at huge losses.

The cutthroat competition introduced by Dangote Cement through price cuts, is forcing the firm’s competitors to sell their products at prices lower than their cost of production.