Tanzania’s ruling Chama Cha Mapinduzi (CCM) this week replaced its propaganda chief Paul Makonda with the party’s former treasurer Amos Makalla in a bid to bolster its campaign strategy for the local government elections in October.
The move represented a fundamental shift in CCM’s approach to winning over the electorate in upcountry regions where Makonda’s brazenly populist tactics in his five months in the position were already starting to alienate members of the establishment, particularly those working in government.
