Netflix loses subscribers for first time in more than a decade

Netflix.

To attract viewers, Netflix is preparing cheaper subscriptions with advertising – which it expects to roll out in the next couple years. PHOTO | FILE

Having lost subscribers for the first time in more than a decade, Netflix faces the new challenge of stagnation from a position of strength.

A drop of just 200,000 users – less than 0.1 percent of its total customer base – was enough to send Wall Street panicking, with shares plunging more than 30 percent on Wednesday.