Social media, app companies know we know they’re tracking us

apps

 Apps for Facebook, Instagram, Whatsapp and other social networks on a smartphone. PHOTO | AFP

Here is what I have learnt this December: social media and various app companies are leaning into the fact that we know that they know that we know that they are tracking our every action.

As a result, at least four of them have been so kind as to tell me what I have done this year. I suspect that there are people out there for whom these statistical reviews are a joy to read, but I am not one of them. It is like receiving an audio file of Sting’s I’ll be Watching You from your favourite tools and services.