Pandemic has taught that reaction time is critical to survival of firms
A driver’s ability to read road signs and the reaction time during hazardous conditions can mean the difference between life and death. PHOTO | FILE | NMG
Years ago, Tom Peters and Robert Waterman Jr co-authored In Search of Excellence, a bestseller and must-have for anyone who wanted to grow and run a successful business. It featured lessons from America’s best-run companies. Years later Bill Gates in the book Business at the Speed of Thought mentioned the fact that many of businesses profiled in Tom Peters’ masterpiece in fact did not remain at the top of their game. Many of them simply fizzled out.
Clayton Christensen in the book The Innovators Dilemma identified why many of such organisations do not do well. The result was startling so much so that the first time I saw it, I was convinced it was a typographical error.
