Elon Musk rebrands Twitter, replaces bird logo with X

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Twitter bird logo upside down in the background of Elon Musk’s screen advertising an "X" as a replacement logo in Los Angeles, US. Elon Musk killed off the Twitter logo on July 24, 2023, replacing the world-recognized blue bird with a white X as the tycoon accelerates his efforts to transform the floundering social media giant. PHOTO | AFP

Elon Musk killed off the Twitter logo on Monday, replacing the world-recognized blue bird with a white X as the tycoon accelerates his efforts to transform the floundering social media giant.

Musk and the company's new chief executive Linda Yaccarino announced the rebranding Sunday, scrapping one of technology's most iconic logos in the latest shock move since the tycoon took over Twitter nine months ago.