Rwanda, PSG renew sponsorship deal, defying Congo-led ban campaign
Rwanda Development Board CEO Jean-Guy Afrika and Nicola Ibbetson, PSG Global Partnerships Director. Rwanda and PSG have renewed their partnership until 2028.
Rwanda and Paris Saint-Germain (PSG) football club have renewed their shirt sponsorship deal until 2028, amid a spirited campaign by the Democratic Republic of Congo (DRC) for the partnership to be cancelled.
Kinshasa has been lobbying Europe’s top football clubs - PSG, Arsenal and Bayern Munich - directly and through lobbyists to cancel their sponsorship deals with Rwanda on the grounds that it is backing M23 rebels bent on militarily removing the Felix Tshisekedi government, after they captured key cities in eastern Congo, including the Kivu capitals of Goma and Bukavu.
