Beauty is in the eye of the beholder and a goldmine to cosmetics sector
A dark-skinned woman applies a skin lightening cream. Advertising light-skinned women as ideal is a social construction reinforcing, among others, Eurocentric regimes of knowledge. PHOTO | FILE | NMG
A friend working in a remote part of Africa told me he observed shopping packages of his staff, many of them men, sent to their wives and female relatives, had skin lightening creams.
This observation follows an announcement last week by a global consumer products giant, which said it would stop using the word fair on its brands, describing this as a shift towards “a more inclusive vision of beauty”.
