A country bumpkin comes to Kampala and revives a dying musical genre

Bosco Katala (literally, country bumpkin), a stocky, hardworking middle-aged fellow trying to make a living in the modern city, is so naive that he takes his bicycle through metal detectors and up escalators. But nothing can dampen his resolve to put dinner on his young family’s table. ILLUSTRATION | JOHN NYAGAH | NMG

Once in a long while, an artistic production captures the imagination of a society. And there is no predicting where it will come from.

In Uganda today, it has come in form of a TV commercial for a telco. The country’s mobile phone giant MTN wanted to promote a product called MoMo that allows customers to make cashless payments.