The changing face of the beauty and cosmetics industry in EA
The combined Kenyan, Tanzanian and Ugandan cosmetics market is $152 million, and projected to grow to $231 million by 2018. PHOTO | FILE
Makeup, on the face of it, is a language many women don’t speak fluently. But not for want of trying, if you look at the numbers.
Euromonitor International pegs the Kenyan colour cosmetics market as worth Ksh5.4 billion ($59.8 million) with a projected growth of Ksh6.6 billion ($73.7 million) by 2018. The combined Kenyan, Tanzanian and Ugandan market is $152 million, and projected to grow to $231 million by 2018.
