WhatsApp, Facebook a threat to voice revenue

Third-party instant messaging services or over-the-top (OTT) platforms such as WhatsApp, Viber and Facebook Messenger are eating into the revenues of mobile phone companies in sub-Saharan Africa. FOTOSEARCH

Third-party instant messaging services or over-the-top (OTT) platforms such as WhatsApp, Viber and Facebook Messenger are eating into the revenues of mobile phone companies in sub-Saharan Africa.

The decline in revenues has been particularly visible over the past four years, with communications firms shifting to data and money segments to drive earnings and profits, rather than the traditional voice and short messaging services (SMS) segment.