Supermarkets brand own products in search of bigger profit margins
Supermarket chains in Kenya are packaging and branding their own products more aggressively as competition forces firms to come up with more innovative ways to lock in consumers and increase earnings. FILE
Supermarket chains in Kenya are packaging and branding their own products more aggressively as competition forces firms to come up with more innovative ways to lock in consumers and increase earnings.
The shift has seen supermarkets selling their own branded commodities, edging out traditional suppliers who have had to scramble for customers in kiosks and lower-end retail shops.
