A Safaricom shop in Nairobi. Safaricom’s share of mobile subscribers fell to 63.5 percent in the full year ended June, making it the lowest market share it has recorded in the last decade. PHOTO | FILE | NATION MEDIA GROUP
Safaricom’s share of mobile subscribers fell to 63.5 percent in the full year ended June, making it the lowest market share it has recorded in the last decade as rival Airtel steadily won over its customers.
The latest data from the Communications Authority of Kenya (CA) shows that although Safaricom has the highest number of subscribers at 31.8 million, its voice market share and overall customer base has been shrinking over the years.
