Poor investor relations cited for start-up funding hitch in Africa

US dollars

African start-ups are finding it difficult to raise capital due to their lack of effective investor relations. PHOTO | SHUTTERSTOCK

African start-ups are finding it difficult to raise capital due to their lack of effective investor relations, according to a new report that has highlighted the critical role of engaging and communicating with institutions and wealthy individuals.

Investor relations is a strategic responsibility whereby organisations manage communications between their executive leadership and the financial community.