Brewers and alcohol distributors in East Africa are battling for control of the spirits market — currently the most lucrative — in the face of an onslaught from imports and counterfeits, plus a combination of other factors.
Industry players say an increase in taxes, competition, drought, economic growth that does not trickle down, political instability, regulatory headwinds and millennials-led dynamics are altering the alcohol industry in favour of spirits and low-end beer brands.
