Africa’s free trade goes digital, but ground reality bites

Tanzanian conglomerate MeTL Group CEO Mohammed Dewji during the interview in Nairobi on May 13, 2026.

Photo credit: Lucy Wanjiru | Nation Media Group

Kenya is among three countries piloting a new digital platform meant to fast-track Africa’s single market, but exporters say the real obstacles to integration remain on the ground – poor transport infrastructure and restrictive movement policies.

The African Digital Access and Public Infrastructure for Trade (Adapt) initiative this week went live in Kenya, Nigeria and Morocco, inching the continent closer to its long-awaited free trade area.