Abasa Bank Kenya CEO Abdi Mohamed (L) with Chief Finance Officer Yusuf Omari during a recent media briefing at Norfolk Hotel in Nairobi, Kenya. PHOTO | FILE | NMG
Absa Bank Kenya is refocusing its resources towards strengthening the retail business, as competition for the low-end part of the market deepens among lenders seeking to grow profit margins and expand customer base.
Multinational banking giants, which previously thrived on doing business with corporates and high networth individual clients, have been tweaking their operating models in favour of retail customers.
