BUWEMBO: Uganda’s MCAs aren’t county assembly types
From 1994, when the first private radios went on air, the opportunity of becoming a media caller was only open to the capable/privileged few who had access to landline telephones in their homes and could call in on radio talk shows. ILLUSTRATION | JOHNN NYAGA | NMG
If someone you met at a media event told you that she is an MCA, you would be forgiven for thinking it is a high academic qualification like Masters of Communication Alternatives.
Or maybe an alumnus of some prestigious journalism college called Midland Communications Academy. Well, in Uganda MCA means Media Callers Association.
