Kenya uses expo to grab larger China market

Tourists from China who toured Nyeri, Naivasha and Maasai Mara in Kenya. Kenya has intensified its bid for greater access to China’s 1.4 billion market share by organising promotional events. PHOTO | FILE | NATION MEDIA GROUP

Kenya has intensified its bid for greater access to China’s 1.4 billion market share by organising promotional events seeking to increase its export to the Asian giant despite the existing trade deficit favours of Beijing.

A series of events were held in Beijing between August 30 and September 3 to promote Kenya’s products.