How can golf, Rolex get out of the rough? Think Louis Vuitton
A rolex watch on display. The Rolex, like the golf club is for a special demographic and very often the Rolex and the club go hand in hand. FILE PHOTO | AFP
What does a brand that has been built around exclusivity do in a world where disruption is happening everywhere? What is the future of the age-old luxury brand in the face of the customer of today who does not care much about the things that the customer of yesterday cared for?
There has been a decline in golf club memberships around the world as a result of their inability to attract a younger demographic who are more likely to gather round less time — consuming sports than golf? How do such exclusive brands as the expensive clubs remain relevant in a world that is growing indifferent?
