East Africa tourism platform launches 'Tembea Nyumbani' campaign

Tourism in East Africa.

Tembea Nyumbani, Swahili for Visit Home, is a call to the citizens of the countries in the East African Community to visit each other's countrieS in an effort to promote domestic and regional tourism business. PHOTO | COURTESY

What you need to know:

  • In the spirit of East African unity, the tourism body is drawing wisdom from the popular adage that as an East African, any East African country you travel to is a home away from home.
  • The campaign aims to spur tourism business within the region by showcasing the many hidden gems as well as affordable and exciting holiday packages that can be explored in what the world has come to know as Africa's magical destinations.