What will the popularity of online shopping in Africa mean for jobs?

A consumer shops for goods online. Cutting through both hype and despair about the effects of the digital world, domestic policymakers need to understand the channels linking digital commerce with jobs and positive employment outcomes. FOTOSEARCH

Around the world, the new technologies behind digital commerce have reshaped the physical economy of goods and services, as well as employment.

Digital commerce—or ecommerce, as it’s still commonly known—has not only disrupted entire sectors like retail and travel, it has also undercut policy approaches to areas such as cross-border taxation.