Failing in business, life: The parable of wet wood
Sometimes a business receives a new lease of life after some people exit: The general attitude changes and people become more productive. PHOTO | FILE | NMG
A lot of business failure is due to what I call wet wood. Wet wood as we all know will not burn no matter how much you try to light it. Even if you pour kerosene on it, the flame will light up and once the fuel is burnt up, the fire goes out.
Wet wood consumes time and energy. Imagine all the effort spent trying to get it to burn. Wet wood also affects any dry wood that would ordinarily burn. It drips its wetness onto the dry wood.
