AKINYEMI: Can your personal brand survive after you get fired?

Timeless brands like the late Steve Jobs do not need the corporate tag to shine. PHOTO | AFP

Lucy (not real name) was a senior executive in a Lagos firm and because of her position, her phone was always ringing. When she called, people were quick to pick the phone. People would ask for selfies whenever she was out at some public function — especially functions that were sponsored by her company. People adored her because with a single word from her mouth, millions of naira would be poured into events in the name of sponsorship. Lucy was by all standards a celebrity.

Then the unthinkable happened. The company was downsizing and she had to be let off and like many others before her and after her, the phone went silent.