Natives take on soft drink giant over use of ‘Coca’ word
Coca-Cola threatened legal action against Colombian company Coca Nasa, which employs about 20 people and produces food, traditional medicine, drinks and other products from the coca leaf. PHOTO | Coca Cola
Indigenous Colombians are going head to head with the world's biggest soft drink company over the commercial use of the word "coca" -- the name of an indigenous South American plant.
Representatives of the Nasa and Embera Chami tribes are threatening to ban the sale of Coca-Cola in their territories after the Coca-Cola Company incurred their ire by taking issue with the name of a locally-produced beer, Coca Pola.
