Rwanda is targeting to double revenue earned from its MICE (meetings, incentives, conferencing and exhibitions) sector this year to $27 million from 45 events, up from the $12.5 million earned in 2021 from 61 events, as regional and international travel resumes fully and the pandemic enters its endemic stage.
The target is modest considering that pre-pandemic earnings in 2017 and 2017 hit more than $60 million.
