WhatsApp on Thursday began letting select organizations try a new feature called "Channels" that lets them broadcast to followers on the popular, Meta-owned messaging service. The debut comes as an array of agencies and organizations grow disenchanted with Elon Musk-owned Twitter in the face of fees, performance problems, and dramatically scaled-back content moderation.
Meta described Channels as "a simple, reliable, and private way” to receive important updates from people and organizations, right within WhatsApp.
