Using power of social media to amplify African storytelling

Silhouettes of mobile users are seen next to a screen projection of Instagram logo.

Photo credit: Reuters

The rise of digital platforms is revolutionising the way books are marketed and distributed across Africa. This trend opens up new possibilities for authors, especially in Kenya and Zimbabwe, where self-publishing has gained momentum.

But a new study, Publishing Futures: A study of the publishing landscapes in Ghana, Kenya, Nigeria, South Africa, Uganda and Zimbabwe, shows that distribution challenges persist for writers.