Egyptian crafts find path to world luxury markets

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A rug is back burned with a flame at the Kahhal looms hand-made rugs workshop in the Basatin district of Cairo. PHOTO | KHALED DESOUKI | AFP

Egyptian luxury brands are harnessing traditional craftsmanship from jewellery design to carpet weaving to bring the country's ancient cultural riches to the world.

Experts in the sector say the global appeal of Arab and Islamic designs from other countries shows Egypt could do more to promote its rich, millennia-old artistic heritage.