Today, East Africa has a number of modelling agencies, supplying both female and male models for all sorts of creative commercial work from runway fashion shows to music video shoots.
It all began in 1973 when Alan Donovan, already running African Heritage the house of fashion, was asked by the Hotel Intercontinental in Nairobi, to produce a monthly extravaganza with all-Kenyan fashion models, musicians, dancers and acrobatic troupes.