Changing social lifestyles and increasing competition in Uganda’s alcohol market have created a huge pool of young drinkers with a fickle taste for products. Shutterstock
Ugandan brewers, once known for maintaining market loyalty through single products, are now battling to retain a restless pool of drinkers, who keep changing tastes.
The producers are having to contend with these shifting consumer tastes coupled with harsh economic conditions that are also forcing drinkers to cut back on spending.
