Rwandan cab firm Yego stirs Kenya's digital taxi market
Yego CEO Karan Vir Singh (left) exchange an MoU with Digital Taxis Association Chairman David Muteru in Nairobi on March 1, 2023. PHOTO | SILA KIPLAGAT | NMG
Rwandan cab-hailing services firm Yego is gradually ruffling feathers within Kenya’s digital taxis ecosystem, just four months after entering the market.
In addition to the low commissions charged on drivers since entering the market at the end of October, the operator last week signed a deal with drivers that could embolden them to dissent against leading ride-hailing providers Uber, Bolt, and Little.