East Africa tourism investors bet on conferences to lift sector fortunes
The official opening ceremony of the 2022 Commonwealth Heads of Government Meeting (CHOGM) held at the Kigali Convention Centre in Rwanda. PHOTO | PSCU
Tourism players in the East African region are banking on the recovering conferences sub-sector to stabilise earnings, following three difficult years ofCovid-19 and other global crises.
In the region, Rwanda could be on track to become a regional hub for MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) with the country earning $ 62.4 million in 2022 from hosting 104 events. This was a growth from $12.5 million in 2021, signaling a strong recovery from the pandemic.
