EAC merger maze: New approval rules unsettle corporates as Safaricom deal tests the waters

Stellah Onyancha (left), acting registrar at the EAC Competition Authority and Willard Mwemba, Comesa Competition Commission CEO, during the signing of a cooperation MoU on June 10, 2025.

Photo credit: Pool

The East African Community Competition Authority (EACCA) has moved to assert its merger control powers, unsettling the region’s competition regime by requiring fresh merger notifications that businesses believed had been eliminated.

The shift follows Kenya’s Safaricom plan to sell a stake to Vodacom, and means transactions previously cleared by the Comesa Competition and Consumer Commission (CCCC) may now face double filings.