AKINYEMI: If you want to win the future, prepare to work on your brand as a person
The Nigerian presidency is a case study of how Nigerian soldier was able rebrand himself from from an anti-democracy general to a peace loving democrat and be elected president. PHOTO | AFP
I have spent the last few weeks focusing on the brand—specifically the personal brand or the brand called YOU. At this time of the year the customary thing to do is to start by wishing each other a happy new year and I do.
However, what will make the year happy and new is not that the calendar changed but rather that our thinking is going to open up to new realities and possibilities that have the potential of making the year happy and new.
