NOORANI: Guests were not created equal so a one-size-fits-all pricing strategy won’t work

Clients are increasingly expecting perks and promotions based on their personal profiles. SHUTTERSTOCK

If there’s one lesson that hoteliers can learn is that personalisation truly pays off—both figuratively and in a more tangible, financial way.

Hospitality is now more diverse than ever, due to a large offering in terms of accommodation, outside catering services and, more recently, even pricing.