Kenya losing competitive edge in global tourism market
Tourists from Europe arrive at the Moi International Airport in Mombasa on September 27, 2017. Europe is Kenya's biggest tourists source market. PHOTO | LABAN WALLOGA | NMG
Kenya is losing its competitive edge in the global tourism market to less endowed destinations due to failure to adapt and innovate in line with global trends.
This is according to the government, which has also cited over-reliance on seasonal foreign tourists and a perception that Kenya is an expensive stop.
