How CCK cut off Safaricom’s fightback options

Monday August 23 2010

A “club effect” happens when consumers decide to subscribe to a mobile network, and they favour a operator with a high market share because they can make cheaper calls to a larger pool of subscribers and receive calls from a larger pool of subscribers at cheaper rates. Photo/FREDRICK ONYANGO

A “club effect” happens when consumers decide to subscribe to a mobile network, and they favour a operator with a high market share because they can make cheaper calls to a larger pool of subscribers and receive calls from a larger pool of subscribers at cheaper rates. Photo/FREDRICK ONYANGO 

By NICK WACHIRA