Tanzania brewers adjust bottles, prices in satchet ban

Thursday April 20 2017

Tanzania Breweries Limited (TBL). The brewers shares jumped 15 per cent during trading hours on Tuesday after the brewer announced that it will pay half of its six months net income in dividends. Photo/FILE

Tanzania Breweries Limited. Tanzanian brewers have been going through a rough patch since February, when the government banned the sale of alcohol in sachets, which is largely blamed for the rising cases of alcoholism among the youth. PHOTO|FILE NATION MEDIA GROUP

By APOLINARI TAIRO

Brewers in Tanzania have responded to the government ban on the sale of alcohol in sachets by introducing smaller bottles of popular brands and reducing the prices of some of their products.

Tanzania Breweries Ltd (TBL) now has 375ml bottles of its popular Safari, Kilimanjaro and Castle Lager brands, which were only sold in 500ml bottles. The smaller bottles are being sold at Tsh1,800 ($0.8) for Safari and Kilimanjaro, and Tsh2,000 ($0.9) for Castle Lager.

The 500ml Safari and Kilimanjaro brands are sold at Tsh2,500 ($1) while Castle Lager of the same volume is sold at Tsh2,700 ($1.2) at retail outlets.
The Eagle and Balimi brands in 500ml bottles are going for Tsh1,500 ($ 0.67).

Serengeti Breweries Ltd (SBL), on its part, has reduced prices, with the 500ml Serengeti bottle selling at Tsh2,000 ($0.9), from Tsh2,500 ($1), and Pilsner at Tsh1,500 ($0.67). The 330ml bottle now retails at Tsh1