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Banks ditch branches for digital platforms

Thursday February 23 2017
ATM

ATMs, mobile and Internet banking offer the same solutions as are available at traditional bank branches. PHOTO | FILE

Banks are shunning traditional brick-and-mortar branches for online platforms that offer clients easier and faster ways to carry out everyday transactions.

The rise of mobile, online and agent banking as well as smart branches is fuelling the shift, as smart phones, tablet computers and personal computers become more accessible.

“Customers’ banking trends have declared the death of the bank branch as a transaction channel, as they increasingly embrace self-service technology platforms that accord them freedom, choice and control,” said Equity Group CEO Dr James Mwangi when he released the bank’s digital strategy late last year.

Equity Bank has shifted most of its services online. Its digital banking avenue will be supported by a Ksh20 billion ($200 million) IT platform.

Besides Equity, Standard Chartered Bank and CfC Stanbic have also embraced smart branches, which provide all the banking solutions available at traditional branches through online, mobile and intelligent ATMs.

A smart branch is fitted with iPads, personal computers and touch screens mounted on walls that allow clients to personally carry out transactions offered in a traditional branch. Clients can deposit and withdraw money, make transfers, set up standing orders, request cheque books, pay utility bills and download account statements without intervention from a teller.

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Intelligent ATM

A deposit on the intelligent ATM reflects immediately on the customer’s account and so does a money transfer, which is followed by an SMS notification on the client’s mobile phone.

But as the Internet revolution impacts on banking trends, the debate on whether to keep physical branches lingers on.

Bank of Africa managing director Ronald Marambii said that while agent banking, ATM, mobile and Internet banking offer convenience, the physical bank branch will still remain in business, doing more selling and less transacting. It still offers an avenue to interact with customers plus groups such as the elderly, many of whom may not be technology savvy and still tend to prefer the traditional physical branch, he said.

“The physical branch will continue to serve older customers and those who need specialised services or want to discuss personal matters, said Mr Marambii. “Most customers will visit a bank branch to open an account, seek financial advice and loan facilities as well as print their statements and collect letters after they have been offered a loan.”

According to Mr Marambii, the branches also serve to reassure clients who equate physical presence with financial stability.

“They are a touch point for business and keep the brand on top of the mind of citizens,” he said.

Bank of Africa is among financial institutions that have said they will not open new branches, as they embrace digital platforms.

READ: BoA Kenya to close 12 branches, lay off staff in digital shift

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