Serengeti’s $40m Moshi brewery opens in April 2010

Monday September 28 2009


Tanzania’s Serengeti Breweries Ltd which is negotiating a joint operations with East African Breweries Ltd of Kenya will inject over $40 million for the construction of a new beer brewing plant in Moshi, Kilimanjaro region.

The plant is expected to boost beer brewing production capacity to meet demand in the region.

The Moshi plant will be the third brewing plant in the country after those in Dar es Salaam and Mwanza in the Lake Zone region.

Serengeti Breweries chairman Mark Bomani told The EastAfrican that the Moshi plant is set to start production in next April next and will produce over 500,000 hectolitres of beer annually.

Mr Bomani also said the construction of a brewery in the northern region is expected to boost the company’s beer production by 50 per cent.

“The brewer’s cumulative average growth over the past few years has grown to about 84 per cent per annum,” said Mr Bomani, adding that the firm will continue with its growth and further expansion in the country.

During the 2008 financial year, Serengeti paid over $24 million in taxes to the taxman, making it one of the large tax payers in the country.

The new plant is expected to create more than 400 direct and 700 indirect jobs. 

According to Mr Bomani, Serengeti has been exporting beer to the lake regions of Kenya, Uganda, Rwanda, Burundi and Eastern Congo and overseas to Britain and Australia.

Teddy Mapunda of Serengeti said that the brewing firm brands has for the past five years grown by 10 per cent creating an opportunity for further growth when the brewer will jointly work with EABL to brew and distribute beer products in the region.

Serengeti’s produces and distributes Serengeti Premium Lager, Serengeti the Kick, Stella Artois under license of Inbev and Vita Malt Plus.

The firm produces 180,000 hectolitres of beer per month.

Vita Malt Plus is a non-alcoholic beverage produced under licence of Royal Unibrew of Denmark, northern Europe’s second largest producer of non-alcoholic drinks.

Serengeti Breweries Ltd started operations in 1996 as Associated Breweries Ltd before it changed hands in 2002 after it was acquired by three businessmen